With over a decade of design experience, I specialize in crafting intuitive user experiences for B2B and B2B2C SaaS products. As a systems thinker, my expertise in information architecture, research, and strategy helps uncover valuable insights and patterns that drive focused solutions and align with user and business objectives.
I'm a NJ native but a fully adopted Atlantan, so I tell it like it is with a smile, which allows me to partner with product and delivery teams for meaningful collaboration leveraging proven frameworks like OOUX and Jobs to be Done and more to drive impactful outcomes.
Explore the fundamental principles of Information Architecture (IA) in this concise overview. Learn how thoughtful information organization shapes intuitive digital experiences and creates meaningful user journeys. Originally developed as a workshop primer, this video offers essential insights into IA's role in modern design strategy.
Discover Object-Oriented User Experience (OOUX), a revolutionary approach to digital design thinking. This engaging overview illuminates how OOUX methodologies create more natural, user-centered digital experiences by modeling the digital world after real-world objects and relationships. Created as a workshop foundation piece, this video demonstrates why OOUX has become an essential framework in contemporary UX design.
"Lauren is hands down one of the most talented designers I have had the pleasure of working with. During our time working together and beyond Lauren has served as an innovator, thought leader and trusted subject matter expert on strategic design principles and methodologies.
She consistently and effectively delivers time after time. What’s more is she has committed her career to excellence and continuous learning and builds trust that empowers teams and individuals."
"Lauren is a brilliant, intuitive, empathic designer and problem solver. She methodically follows the design process with emphasis on research and getting to know her users. Her knowledge of heuristics, design methodologies combined with her business acumen enables her to create concepts, workflows, and visual designs that delight users. Working with Lauren was always pleasant. She bravely challenges the status quo and can unearth assumptions to create newer and better designs.
"I can't describe how much I learned from Lauren in just the short amount of time that I interned for her at Cognia! She helped me to build on my foundational skills. She is an enthusiastic mentor and never hesitated to answer my (many) questions about the industry. I look forward to working with her again one day!"
