For more than five years, I've designed intuitive and delightful products. I have an entrepreneurial spirit that can lead or follow as long as we have fun. A New Jersey native and fully adopted Atlantan, I tell it like it is with a smile. I get excited with new challenges and find the best approach is to jump in with both feet. I am continually learning and growing, and I apply everything I know along the way.
I would describe my design process as strategically agile. I start with some foundational product knowledge and then work both quickly and iteratively. This is why my motto is "Start today, refine tomorrow."
We create personas to understand and empathize with a targeted user group. If understanding users are the key to personas, what do you do when you don’t have direct access to those users?
Designing for all sounds great, but how do you execute to meet user and business needs when teams have no ADA compliance standards or implementation experience?
“Lauren performs small miracles on a daily basis. With boundless energy, ideas, and expertise, she delivers smart, solution-based results with a smile."
“Lauren was able to understand our needs and design our business identity. Because of her vision, we have grown our business exponentially. Our brand has become a household name in my market place due to her originality and understanding of our product. We absolutely would not be where we are today without her vision. "
"Lauren is a brilliant, intuitive, empathic designer and problem solver. She methodically follows the design process with emphasis on research and getting to know her users. Her knowledge of heuristics, design methodologies combined with her business acumen enables her to create concepts, workflows, and visual designs that delight users. Working with Lauren was always pleasant. She bravely challenges the status quo and can unearth assumptions to create newer and better designs.